Concepts Chapters 1-5

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Electronic Components

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• Engine
• Injection
• Ignition
• Transmission
• ABS (Anti-lock brakes)
• Steering
• Stability
• Sync - Voice activated software similar to GM's Onstar

Globalization

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"Domesticated Content" - The quantity of inputs into a final product that were produced in a specific country prior to assembly.
Ford Mustang: 65% domestic product

Domestic vehicle - A vehicle where a minimum of 75% of the parts were produced in the given country.
Ford Mustang: not a domestic vehicle

Globalization -

PORTER VALUE CHAIN:

SWOT Analysis

• Strengths and Weaknesses
• Opportunity and Threats
  • Loss of Demand
  • "Divest" To give up
  • Change your competitive strategy
    
    

Porter Value Chain's 3 Strategies

• Cost
• Differentiation - about competitors
• Segmentation - Niche market - about products

Procurement --> B2B (Business to Business)
- electronic transactions
B2C (Business to Consumers) - Amazon
C2C (Consumer to Consumer) - eBay

Why IT?

1. Speed
2. Reliability
3. Accuracy

Technology Development

• Ex. Managing the engine and fuel

Human Resources

• Ex. Oracle 24/7
  • Time stubs and payments are done electronically

Inbound/Outbound Logistics

• Trucks/Planes/Train carrying supplies
• IT - Planning and inventory
• DSS - Decision Support System

Operations

• Robots
• Assembly line

Marketing and Sales

• Mass customization

Service

• Parts the company make that customers need

Infrastructure

• Accounting, financing, etc.

Strategy:

• Operate efficiently
• New products/services
• Customer relations/Supplier relation
  • B2B
  • CRM (Customer Relation Management)
    • Handle complaints, etc
• Social Networks
• Decision Support System (DSS)
  • Computer system designed to provide assistance in determining and evaluating alternative courses of action
  • New System called Business Intelligence
  • Dashboard
• Survival

A commodity is a good for which there is demand, but which is supplied without quantitate differentiation across a market.

General System Theory

• 1928 Bertalanffy
• 1950's Cybernetics

Business Prcoesses (System Analysis)

• Marketing & sales
• Finance
• Credit ------------|--> credit reporting institution
• √ <-------|-----------------
• Order verified | manufacturing
  • Parts - inbound logistics/outbound logistics - ship it
• Down payment - Accountant
• Commission - Human Resources

TAM by Davis, 1989

• Usefulness and ease of use are two different factors that will affect a person’s decision to use a technology

Interactions in businesses that use technology:

1. Synchronous
   • Live interactions
   • example: IM
   • Latency could create problem in this type of interaction
2. Asynchronous
   • Opposite of synchronous
   • example: email

Media Richness Theory

• The richest type of communication is face to face (F2F)
• The least rich type of communication is any type of asynchronous communication

Structuration by Anthony Giddens (1984)

• Unanticipated use of technology
• Example: internet that is being used to steal copyrighted movies, music, etc.

Business Intelligence

• ====EXEL====

• ====Statistics/Visualization====

Executive Support Systems

• ====Triangular====

• ====End Users - knowledge workers that generate information====

• ====Top: Global; Bottom: Granule - Aggregate====

• ====Top: Strategic; Bottom: Operation====

Enterprise Resource Planning (ERP)

• ====Enterprise Systems====

• ====The "everything" system====

http://www.soxlaw.com/

Supply Chain Management - Logistics!

Customer Relationship Management - Marketing and Sales

Knowledge Management Systems - the point is to move from a tacit to explicit

Wetware - brain

Intranet - within the organization web.

Extranet - within organization but giving access to partners.

Processes <----> IT

IT Department

1. CIO
2. CISO
3. System Analyst
4. Programmers
5. System Admin
6. Network Admin
7. 
   

Porter Strategy:

1. Cost
2. Differentiation
3. Segmentation
4. 
   

ATT Strategy - Subscription Data Implement - become partners with Apple and Data
Apply IT

DRM - Video ID/Fingerprinting
(Digital Rights Management)
- Recognizing that the video content is yours
- Watermarking the video to show others it is yours

Channels of Distribution

- Broadcast

- Cable/Satellite [Converge]

- Internet

- Mobile

Strategy

- Cable uses "Segmentation" compared to Broadcast

Pirate - Download (P2P or Peer to Peer)

- Streaming (Buffering)

- Capture (Add-ons on browsers that allow the user to capture the video content)

Transaction Costs <----------- IT lowers these types of costs

- Search

- Time-shifting

- It takes time to shift into something new

- Space-shifting

- Need space as well

TiVo

- Allowed you to record, fast forward, rewind, and skip ads

(Random access) - Breaks the ads supported

Embargo - Hold out for a certain amount of time

Privacy issues with cookies.

You must accept cookies if you use internetThey track exactly what you are doing

Customer Profiling - gathering information

TOR and Anonymizer are used to be untraceable

Ethics - guides for moral behaviorideas of ethics:responsibilityACCOUNTABILITYliabilityprocess

Ethical Dilemmas-

1. Collect Information
2. Define Dilemma
3. Stakeholders
4. Develop Options
5. Identify Impact of Steakholders

Avoid Binary thinking!!!

Utilitarian Analysis - have max utility in decision makingGolden Rule - do one to other as you would do for yourselfKant's Category Imperative - if it's not true for everyone then it's not true.Slippery Slope - may seem okay, but it is not if you do it too muchLeast Harm

FIP (1973) - Fair Information Practices

• must give notice to consumers
• Choice (opt in opt out)
• Access
• Secure
• Enforcement

Unit of Impact---Individual-Organizational (Policy)-Politics (Policy)-Societal/Culture
Solutions Analysis- Information (TV - attention span)- Dilemma- Stakeholders (Society/ Children)- Options- Impacts

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Concepts Chapters 6-10